Concept testing – guarantee success before you launch

What’s the best way of testing concepts such as new or improved products, services or processes? Simple – you get those who will be most affected to test them, tapping into the collective intelligence of your audience to support your decision making.

First of all, we’ll help you identify just who should test your concepts. It could be the employees who would develop them, the suppliers who use them or the customers who buy them. Or maybe it’s a combination of internal and external stakeholders.

Next, we invite participants to give their opinions of each concept via our Prediction Market model. Each concept is then ranked according to predetermined factors so you can quickly see what’s most favoured and why.

At the same time the participants can see the results and further feedback exchanged. This increases a sense of ownership with chosen concepts, making their adoption that much smoother and acceptance assured.

Concepts you could test

• New products – will they fill a gap in your range, or better still, the whole market?

• Changes to existing services – will they improve matters or make no real difference?

• Marketing campaigns – will they reach the right people and give the right impression?

• Additional support services – are they necessary? Will they work efficiently?

What concept testing can include

• Helping to define the concepts and target audience.

• Ensuring continuous participation via incentives.

• Structuring the communications plan for the launch.

• Ensuring that the software platform look-and-feel reflects the initiative.

• Continuously monitoring activity, moderating the content and communicating with participants.

How you benefit from concept testing

• You’ll gain invaluable insights into what you’re testing, helping you decide what to choose or whether to go ahead.

• You’ll be able to identify important elements such as optimum target markets, packaging and marketing activity.

• You’ll be able to highlight specific features which have the biggest appeal (such as a feature in a software package) thereby ensuring swift adoption.

• By the same token, you’ll be able to modify the offering to exclude what isn’t favoured, saving on unnecessary expenditure.

Contact us now for more details of our concepts testing solutions