In his book with the same name, James Surowiecki, describes how a vast group of people tend to reach conclusions leading to better decision making than a restricted group or single individual. Exago has developed mechanisms for its solutions and services to aggregate this information and facilitate its usage for enterprise decision making at all levels.

An Information Market is a platform where it is possible to transact on information assets, like ideas, concepts or future events, in much the same way as the stock market where transactions are made on company shares instead.

The stock market values companies, whereas the idea market values ideas. These ideas can be, for instance, innovative ideas that arise from within the organization.

An Information Market aggregates the information spread amongst its participants on one single indicator: the value of the asset.